Our privacy policy

This website is owned and operated by Longtail Guides Limited and this privacy policy sets out how Longtail Guides Limited uses and protects any information that you give us when you use this website.

We take the privacy of our users seriously and are committed to safeguarding their privacy while providing a personalised and valuable service. This Privacy Policy Statement explains our data processing practices.

Longtail Guides Limited may change this policy from time to time by updating this page, so please do check it regularly to ensure that you are happy with any changes. This policy is effective from March 2018.

Your consent

By using this site, you agree to the terms of this Privacy Policy and Longtail Guides Limited Terms of Use. Whenever you submit information via this site, you consent to the collection, use, and disclosure of that information in accordance with those Terms of Use and this Privacy Policy.

Information collected

This site collects personal information through the use of email and enquiry, purchase and registration forms.

We also collect statistical information automatically when you visit the site. The statistical information obtained in this way, which includes demographic data and browsing patterns, is only used in aggregate form and does include personally identifying information.


We use Google Analytics, a popular web analytics service, to collect information about visitor behaviour on our website. Google Analytics uses cookies to help us to analyse how users use the site. It counts the number of visitors and tells us things about their behaviour overall – such as the typical length of stay on the site or the average number of pages a user views. The information generated by the cookie about your use of our website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of our website, compiling reports on website activity and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google undertakes not to associate your IP address with any other data held by Google. To opt out of being tracked by Google Analytics please visit

Use of personal information

We process personal information collected via this web site for the purposes of:
- providing a personalised service
- to periodically send you emails with news and updates concerning any guide you have purchased or about other guides published by Longtail Guides Limited or other relevant information which we think you may find interesting
- internal administration

We also use information in aggregate form (so that no individual user is identified) to audit usage of the site, to aid development of the site in order to make it more effective.

Information related to financial transactions

When you purchase a guide from us the transaction is carried out securely by Paypal, our payment processor, which is one of the principal payment processors responsible for payment transactions on the internet. We do not at any time have access to details of your credit card, debit card or similar information. During the purchasing process we only collect your name, address and email address in order to deliver products you have purchased (or ordered, in the case of free downloads) and for the purposes set out under Use and disclosure of personal information above.

Links to other websites

This website may contain links or references to other websites to which this Privacy Policy does not apply. If you click on these these links to leave our site, you should note that we cannot be responsible for the protection and privacy of any information you provide whilst visiting those sites. We suggest you always look at the privacy statement of any other website you visit.

Controlling your personal information

You may at any time ask us to delete your personal information from our records although in that case we will not then be able to provide you with any updated information regards our books and guides.

We will not give your personal information to third parties unless we have your permission or are specifically required to by law.

You may ask us to provide details of the personal information we hold about you. To request this information, please email us at or write to Longtail Guides Limited, Brandon Hill, Colebrook Lane, Pulborough, RH20 1NA England.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible. We will, of course, immediately correct any information that is found to be incorrect.